"Boulder or grain of truth."
"Not getting invited to the party." Projection has nothing to do with reality. Projection stops people from doing things.
"Feel the moment and illuminate it." Refers to inflection.
"Frequency sells." refers to the need for people to hear a radio ad 14 times before they have heard it completely.
"Shepard the process." Refers to the need that supervisors need to help staff through the change process.
"The Norm Shub scrub." refers to being fully engaged in the change process.
"Work with where they are, not where you want them to be."
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